Personal data controller
Responsible for the processing of your personal data is:
COMPANY NAME: Activaite Ltd
COMPANY NUMBER: 9522467
ADDRESS First Floor, 101 Finsbury Pavement, London EC2A 1RS
Information about personal data we collect
When you register for MealIQ Services, we collect personal data from you such as: your email address, first and last name, allergens/intolerance and your food preferences.
When you continue using the MealIQ Services you regularly upload personal data onto your account such as, depending on your use of the Services; your calorie intake, the meals you saved, ingredients bought, and also in the future, weight loss goal/weight gain goal, activity/diet routines, your body measurements and BMI.
In an ongoing effort to improve our Services, additional personal data may be collected from you. In such cases, we will notify you when the personal data collection takes place.
Our use of your personal data
Data processing necessary to provide the Services
As a part of offering the Services to you we process your personal data that you provide us with at the time of registration, such as:
First and last name
Date of birth
Country of residence
Device identifier, i.e. information on what device, IP-address etc you use to register and log on to the Services
As you continue to use the Services, you will regularly provide Meal IQ with further personal data. It follows from the nature of the Services that we must process such data that you upload to the Services to enable the Services, for example, we will process your saved meals plans, shopped ingredients, macro and micro nutrition intake, and weight data to enable the monitoring and presentation of your personal goals. This processing is a pre-requisite for us being able to offer the Services to you.
If you connect to the Services using a Third-Party Application (e.g., Apple Health Kit, Google Fit, Facebook) Meal IQ will collect and use your personal information from such Third Party Applications such as your username, name, profile picture, country, hometown, email address, date of birth, gender as well as such health data that you choose to synchronize with Meal IQ’s Services.
Some of the data mentioned above, collected from you and processed by Meal IQ for certain features of the Services, is possible for us to delete and cease processing for the future if you so require, without you having to terminate your use of the entire Services, i.e., not all data (submitted over time by you to us either directly or through third-party services) is required for you to still be able to use the Services. If you want us to cease processing certain data about you under this category, we will inform about the consequences of such cease, i.e., how it will affect your use of the features of the Services.
Customer relationship as a legal ground
It should be noted that marketing sent by Meal IQ to you on the basis of a customer relationship as a legal ground for processing personal data, does not require a consent. Such data will be processed and used in compliance with relevant personal data regulation.
Meal IQ’s Services are based on a profound knowledge of best practice with regard to health. Meal IQ cooperates with nutritionists, behavioral psychologists, personal trainers, stress experts to stay on top of the latest research and science. In addition, Meal IQ analyze the usage of the Services, in order to provide you as a user with the most relevant features of the Services as possible with regard to your personal goals. In analyzing the usage of the Services, Meal IQ will process certain data for so-called profiling. Profiling means processing of your and other users’ personal data to analyze or predict aspects of your use of the Services, behavior and, location in reaching your optimal meal plans and health goals. The data processed will be user habits where we will track actions taken by you such as when you move between screens, press buttons and take actions on the Services. The purposes of the profiling is to monitor how engaged users are in different features of our Services, find out ways to make the Service more effective (fit for purpose) and vary the features or content to better match your individual usage patterns and preferences.
The profiling of your data can also be used as the basis for marketing towards other new potential customers on other platforms than the Meal IQ Services, such as other social media platforms. Please note that this so called look-a-like-process of recruiting new customers does not mean that you will receive any marketing. Nor does it mean that any other third parties will gain access to your data for any other purpose than for Meal IQ to reach new customers, i.e. third party providers (for example social media) will only process your data on behalf of Meal IQ as processors, see further under transfer of data below.
Meal IQ’s processing of your personal data for profiling purposes as described above, does not require any consent as a legal ground to be processed. If this should be the case, i.e. if, under relevant personal data regulation, consent is required for the use as described above, you hereby give your consent to Meal IQ using your personal data as defined above for profiling, for the purpose of improving the Services and for providing customer support.
Marketing - Data processing based on consent as the legal ground
You hereby consent to Meal IQ using all your personal data for profiling and marketing purposes via emails, notifications, or other messages, by Meal IQ or Meal IQ’s selected business partners. Profiling will be used for marketing purposes to enable personalized and relevant offers to you, based on your preferences, see more above under Profiling.
Marketing will only be sent to you by Meal IQ; no personal data will be transferred to third parties for marketing purposes (other than possibly to service providers on assignment by Meal IQ, however these providers do not have any rights to use the data for any other purposes than to what they have been assigned to, on behalf of Meal IQ).
Opt-out from marketing
In case you do not want Meal IQ to use your personal data for the purpose of marketing, you may at any time opt-out from receiving any further messages by clicking the "unsubscribe" link at the bottom of such a message, or by using such opt-out features as are available in the app settings in the Services.
A cookie is a small text file which is created by the websites you visit and may contain information about you as a visitor. These text files are stored on your computer and, for instance, keep you from having to remember your password. Information from cookies may be used to improve the user experience and/or the Services and to target marketing campaigns and offers to our customers.
If you do not accept cookies, you can prevent cookies from being saved on your computer by changing the settings of your web browser. You can also delete cookies which have been previously stored. In such cases, please refer to the help section of your internet browser. If you choose not to accept cookies, you can still use our Services, but their functionality may be somewhat limited.
Rectification of personal data
You have the right to request access to and rectification or erasure of your personal data processed by Meal IQ. If a request for rectification concerns data that is necessary for Meal IQ to offer the Services, such requests will have the effect that your account will be terminated at Meal IQ.
If you wish to exercise this right, please contact us at firstname.lastname@example.org. An application shall be made in writing and must be signed by you. Alternatively, you can also rectify your personal data by deleting your account via the Services.
Transfer of data
Personal data collected from you may be shared with third-party providers of Meal IQ that process personal data on behalf of Meal IQ; such as server hosting providers, data storage providers, companies carrying out system and sales performance monitoring, customer support systems- and payment service providers. These service providers will be considered processors of your personal data.
At times, some of your personal data by may be transferred and processed to processors, as described above, that are established in the United States or other countries (some of which will be outside the EEA). Meal IQ will always apply safeguards to protect your personal data from unauthorized disclosure. We may also transfer your personal data in the event that our business (or part of it) is sold, for instance as part of a merger or acquisition. In case of transfer of data to third parties that are outside of the EU or EEA and that do not offer an adequate level of data protection, Meal IQ will apply the EU Commission’s model clauses and/or binding corporate rules, or similar instruments/mechanism, for the safeguarding of integrity and security.
In no event does Meal IQ transfer personal data to third parties with the right for such parties to use the data other than on behalf of Meal IQ.
Meal IQ may further disclose your personal data in order to comply with a legal or regulatory obligation, if we reasonably believe that this is required by law, regulation or other legislation, or in order to protect and defend Meal IQ, our business partners or users’ rights and interests, subject always to relevant applicable personal data regulation.
You have the right to receive your personal data which you have provided to Meal IQ, in accordance with relevant personal data regulation, provided that such request does not adversely affect the rights and freedoms of others.
If you have any questions or complaints about our processing of your personal data, you are welcome to contact us at email@example.com. You also have the right to lodge a complaint with a supervisory authority.
Security of the personal data we process
The security and integrity of your personal data are important to us. In addition to complying with applicable relevant personal data regulation, we use accepted industry standards, technologies, and procedures, such as firewalls, security software, etc., in order to protect the integrity of your personal data and to prevent any unauthorized access. However, no system can be 100% secure, and despite our efforts, there is always a risk of unauthorized access to your personal data. By using our Services, you assume this risk. We also urge you to use a unique and strong password to your user account on the Meal IQ services as well as to protect such password. You should further limit access to your computer and browser and log out after having used the Meal IQ Services.
We will communicate with you by email and notices posted on your mobile device. If you do not wish to receive notices on your mobile device, you can always turn off this service. Please be aware that if you unsubscribe from our mailing list you will still be receiving answers to your questions sent to our support but you will not be receiving promotional emails.
Last Updated: 23/05/2018